Featured · SEO
SEO Foundations Every Small Business Should Fix First
Before chasing rankings, fix the structural basics that decide whether search engines can understand your site at all.
18 August 2026 · 7 min read
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Notes on Search, Ads and Conversion
Practical writing about the work itself: what we test, what we fix and how we decide.
Google Ads
How Google Ads Account Structure Controls Your Cost Per Lead
Structure decides where your budget flows. A tidy account makes optimisation obvious; a messy one hides waste.
29 July 2026 · 6 min read
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Meta Ads
A Practical Creative Testing System for Meta Ads
Creative is the main lever on Meta. Here is a way to test it without turning your account into chaos.
11 July 2026 · 6 min read
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Web Design
What Actually Makes a Landing Page Convert
Conversion is mostly clarity: who it is for, what it does, and what happens next.
24 June 2026 · 5 min read
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AI & Marketing
Where AI Genuinely Helps in Digital Marketing Work
AI is useful for speed and pattern-finding. It is not a substitute for strategy or judgement.
5 June 2026 · 6 min read
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