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Meta Creative Testing Framework
A practice framework for structured creative and audience testing across Meta placements.
Objective
Demonstrate a disciplined way to test hooks, formats and audiences without burning budget.
This is a practice project. No client names, revenue figures, rankings or campaign results are claimed.
Approach
- Hook and angle library mapped to funnel stage
- Testing structure separating learning from scaling
- Placement and format variations per concept
- Read rules for pausing, iterating and scaling
Deliverables
- Creative brief templates
- Testing matrix
- Reporting view definition
More work
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