Local Services SEO Build
A structured local SEO demonstration covering keyword mapping, on-page structure and business profile setup.
View ProjectGoogle Ads · Demo Project
Search Campaign Architecture
A demonstration Google Ads account structure with tight ad groups, negatives and conversion tracking.
Objective
Illustrate a clean account build that keeps spend on qualified search intent.
This is a demo project. No client names, revenue figures, rankings or campaign results are claimed.
Approach
- Campaign split by intent tier and match type discipline
- Ad group themes with matching responsive ad copy
- Negative keyword framework and search term review cadence
- Conversion tracking plan with primary and secondary actions
Deliverables
- Account structure map
- Ad copy matrix
- Optimisation checklist
More work
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