Google Ads · Practice Project

E-commerce Shopping Structure

A practice build showing feed hygiene and Performance Max asset group organisation.

E-commerce Shopping Structure project visual

Objective

Demonstrate how product data quality drives paid shopping performance.

This is a practice project. No client names, revenue figures, rankings or campaign results are claimed.

Approach

  • Feed attribute clean-up and title formulas
  • Asset groups split by margin and category
  • Audience signals and exclusion logic
  • Reporting split by product tier

Deliverables

  • Feed checklist
  • Asset group map
  • Reporting template
More work

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